LoookTV

Depends on if the buyer can monetize the audience and how fast.
:::

Obviously, teens watch online video differently than their older brothers, their married sisters in their 30’s, or their 40 year old parents. And not so obviously, everyone has a slightly different way they refer to their experience. Out there in online video land everyone has different motivations, some want to watch stupid video, others want to watch business presentations, some watch TV programs, others surf the landscape multimixing a variety of video.

Everyone has their favorite place to start and maybe a few friends that pay attention to some of the same things they do. But how they start and what they start with differs based on the website and the experience design. YouTube thrives because they designed an experience that far exceeds the UI. Not only is YouTube intuitive, but it packaged community expressions and was open enough to become interpretive by various audience modes. Over time, everyone makes YouTube what they want it to be; the comedy channel, the virtual conference notes, an on-demand TV network, a video amusement park. The fact that YouTube has grown into a brand is less a debate than a matter of semantics. What the current value of YouTube is should be thought of not solely in terms of traffic. YouTube’s value will be determined by whether the brand can sustain the loyalty of its audiences or whether other experience designs consign YouTube to become a warehouse rather than whorehouse. Not to dis YouTube, visiting a whorehouse is far more engaging experience than a stopping by warehouse. YouTube’s trouble with copyright aside, they are a primo experience and any other video uploadr ain’t Amsterdam, just a hooker on the street and probably going broke and facing jail.

I digress.

My point is not about copyright or content legitimacy as it is about whether YouTube can sustain its experience or whether they will be consumed by a cooler audience experience delivered by a new attention magnet. They will of course, the question is when and whether that is before or after breakeven?